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Affinity bias
Affinity bias







For example, if we are not in favour of policy X, we are more willing to believe that minor setbacks are major problems and proof that ultimately policy X will fail. This bias occurs when we favour information, which confirms what we already believe. We are biased in favour of those with whom we share an affinity. This bias occurs when we are drawn to people we are like. If we are aware of the different types of bias, we can take steps to try to avoid it. Unconscious bias means we do not knowingly show bias, but bias is evident in what we produce. It can mean that the best people are not hired for the job.It can mean only a few types of people are interviewed and have their views broadcast or published.It can lead to the assumption of innocence or guilt.Unconscious bias can lead to damaging stereotypes.They should base their judgements on facts and reliable evidence. Unconscious bias can lead to inaccurate assumptions We quickly assess whether or not the unknown person approaching us is a threat or harmless. Our brains have to process a lot of information in a short time. It’s normal, although it is not desirable It is often an inaccurate and unfair judgement. Image by Mushki Brichta via Wikimedia Commons What is bias?īias is a prejudice or favour for or against an individual or group.









Affinity bias